Don’t Let Your “Later” Roadmap Become Your “Never” Roadmap

When it comes to Product Roadmaps, the “Later” column is meant to be a place where the big audacious problems and opportunities live. What it becomes instead is Just Another Backlog: a holding ground for ideas and pet projects and problems of all different shapes and sizes, and the only thing they seem to have in common is that they aren’t being done “Now,” or even “Next.” So what can we do about it?